Privacy policy

Additive Force Pte. Ltd. is responsible for your data

Additive Force Pte. Ltd. is a company registered in Singapore (UEN 202532349G), with teams in Singapore, Hong Kong and Chennai. We decide how the personal data described here is used.

Questions about this policy or your data go to our data protection officer at privacy@additiveforce.com.

We collect what you give us and how you use the site

When you contact us

Our contact form asks for your first name, last name, company and work email, and lets you tell us what you’re working on. Our demo request form asks for the same details, without the message. If you email us instead, we receive your email address and whatever you write.

When you join our mailing list

We ask for your first name, last name, company and email address.

When you browse the site

If you accept cookies, our analytics and marketing tools record how you use the site: the pages you visit, how you arrived, your browser and device, and your approximate location. Apollo also uses your network’s IP address to identify the company you’re visiting from, though not you as a person.

We don’t ask for sensitive data, such as health or financial details, and we ask you not to send it.

We use your data to reply to you and to run the site

• To reply to your message or demo request and follow up on what you asked about
• To send you our Journal articles and research updates, if you signed up for them
• To understand how the site is used, so we can improve it
• To keep our forms free of spam and abuse
• To meet our legal obligations

We don’t sell your personal data.

In the EU and UK, each use has a legal basis

If you’re in the European Union or the United Kingdom, the GDPR asks us to name the basis for each use.

• Consent for analytics and marketing cookies and for our mailing list. You can withdraw it at any time.
• Legitimate interests for replying to business enquiries and keeping the site secure.
• Legal obligation where the law requires us to keep or share data.

We share data only with the services that run the site

These providers process data for us under contract, and only for the purposes above.

• HubSpot holds our contacts, form submissions and mailing list, in the United States
• Google Analytics measures how the site is used, in the United States
• Google reCAPTCHA protects our forms from spam, in the United States, under Google’s privacy policy
• Apollo identifies the companies that visit the site, to support our business development, in the United States
• GoDaddy hosts the site on our own server in Singapore

HubSpot, Google and Apollo store data outside Singapore and outside the EU. Where they do, we rely on safeguards such as standard contractual clauses so your data stays protected to the same standard.

You choose whether we use cookies

Analytics and marketing cookies load only if you accept them in our cookie notice. You can change your choice at any time with the Cookie settings link at the foot of every page. A few cookies the site needs to work, such as the one that remembers your choice, are always on.

We keep data only as long as we need it

We keep enquiries and contact details for two years after our last contact with you, or after our business relationship ends, and then delete them. Mailing-list details stay until you unsubscribe. Analytics data is kept for 14 months.

You can see, correct or delete your data

You can ask us for a copy of the personal data we hold about you, ask us to correct it, and withdraw your consent to our using it. Every mailing-list email has an unsubscribe link.

If you’re in the EU or UK, you can also ask us to delete your data, to restrict or object to how we use it, and to send it to you or another provider in a usable format.

To make a request, write to privacy@additiveforce.com. We’ll reply within 30 days. If you’re unhappy with how we handle your data, you can complain to Singapore’s Personal Data Protection Commission, or to the data protection authority where you live.

We protect the data we hold

We use access controls, encrypted connections and reputable providers to keep your data safe. No system is perfectly secure, so if we ever learn of a breach that affects you, we’ll tell you and the regulator as the law requires.

We’ll update this page when things change

If we change how we use personal data, we’ll update this policy and the date below. Last updated 15 November 2026.