Employer Brand Intelligence™
Interview insight at survey scale.
01 / How we help
Achieve qualitative depth at quantitative scale. AI-coded interviews, large-scale surveys, social listening, and document analysis — surfacing genuine patterns, not convenient narratives. Research that used to take months. Yours in weeks.
Benchmark your employer brand continuously across markets, channels, and competitors. Content, sentiment, job boards, search traffic, media spend — mapped against what your candidates actually care about. Not a quarterly snapshot. A living picture.
Ground your strategy in evidence, not assumption. Positioning structured for activation — not a single line on a slide, but a framework your teams can navigate by role, cohort, and market.
Turn your strategy into tools your people actually use. JD writers calibrated to your voice. EVP agents your managers can query. Guidelines that work because they're useful. Systems that stay with you and compound over time.
Explore more territories. Test more iterations. Refine more before anything goes live. Senior creative direction accelerated by generative tools — from visual systems to full copy architecture, without the traditional timeline or production cost.
Build and optimise your employer presence across career sites, job boards, review platforms, and social. Strategic brand campaigns and tactical hiring media — measured, adjusted, and accountable.
02 / Why we are here
Most of what traditional employer brand consultancies produce is static. A research report gets presented, filed, and slowly forgotten. An EVP lives on a slide. Guidelines sit in a folder nobody opens. The thinking is good. The shelf life isn't.
We started Additive Force to build around a different principle: the intellectual property your investment produces should work harder, reach further, and last longer than the project that created it.
That meant a series of deliberate choices.
Traditional → Additive
Research becomes institutional knowledge — retrievable, relational, compounding with every project that builds on it. Strategy becomes operational infrastructure your teams navigate daily, not a document they reference quarterly. Creative becomes codified — a living system, not a half-remembered brief.
Every engagement is designed to leave your function more capable, more informed, and more self-sufficient.
03 / Recent Engagements
21x focus groups · 15+ interviews · Queryable research database · SWOT Attribute matrix
Qualitative data AI-coded · 7 sources integrated · 24,000+ inputs → ~3,000 data points
14 creative territories · 5 visual systems across 4 business units
20x visual executions · Full copy architecture · Unified creative platform
→ Calibrated EVP matrix · Three-tiered employer narrative · Creative platform
16 stakeholder interviews · 42 employer attributes scored · 3 workforce cohorts
10 source documents synthesized into brand book · 3 cohort narratives · 9 scenario guidelines
Employer Brand Agents deployed on M365 Copilot · Train the Trainer Stakeholder Workshops
→ JD Agent for 60+ recruiters · Career Conversation Agent for 3,000+ managers · Queryable Employer brand story Agent
7 Companies · 7 Markets · 7 Channels
3,800+ social posts and videos · 360+ employer reviews · 740 survey responses
Employer review site audit · Search Traffic and Media Spend reverse-engineered
Jobseeker priorities scored against employer content and employee sentiment by market
→ Channel x channel benchmarks · 7x Country profiles · Message gap analysis
04 / Clients
05 / Network
We've delivered employer brand and research projects across China, Japan, South Korea, Taiwan, Thailand, Malaysia, Indonesia, and the Philippines — assembling the right specialists in the right markets for every engagement through our bench of trusted regional collaborators.
Our reach extends through OneAgent — the world's largest network of independent employer branding agencies. Fifteen agencies across the Americas, Europe, the Middle East, and Oceania. When your brief crosses continents, we lead the engagement. One point of contact, consistent methodology, local expertise everywhere it matters.
06 / Let's Talk