EVP
Single Signal EVP
Every source of evidence combined into one map, and kept current as your business changes.
One map
One map shows where you stand as an employer, built from all your evidence.
Importance against positivity
Fix
High importance
Low positivity
Where experience falls short
10 attributesBuild
High importance
High positivity
Strengths to build on
9 attributesWatch
Lower importance
Low positivity
Smaller concerns to track
9 attributesMaintain
Lower importance
High positivity
Quiet strengths to keep
10 attributesEach attribute is placed by how much it motivates people and how well they rate you on it.
Research inputs
Every research source is combined into one map of where you stand as an employer.
Market distribution
Each market's evidence is read on its own, so local differences stay visible.
Attribute coverage
Attributes with little evidence get lighter analysis, so findings stay in proportion to what supports them.
Traceable data
Every attribute, summary, message and pillar comes with its evidence attached.
Evidence base
Each source is broken down into individual datapoints, then classified, counted and combined from the bottom up.
Team Spirit
Each attribute shows why people value it, how positively it's seen, and how it compares with your other attributes.
What keeps me here is simple. I trust the people on my team and they trust me.
Word of mouth, mostly. Everyone said the people here are good, even if the systems are old.
Corbel and Halcyra both talk about culture. Here you can feel it in the team every day, without the posters.
Each attribute links to its statements, tagged with their source and market.
Messaging
Your EVP is built from what your people say, where the business is heading and what competitors already claim.
Strategy brief
A strategy brief sets out your evidence, your goals and the tensions between them before a word of the EVP is written.
Each competitor's claim is checked against its own reviews and what jobseekers want, to show the territory that's yours.
EVP framework
A promise, pillars, key messages and proof points, ready for the people who write and design.
Your strategy, direction and EVP download as files you own, and connect privately to your own AI.
Fast
Your EVP arrives while the research is still fresh.
Coding
One interview transcript is coded in about a minute.
Mapping
The map is drawn as soon as the evidence is coded.
Delivery
Your strategy brief and EVP framework arrive within days of the research closing.
Maintainable
Every update builds on the evidence you already have, without starting again.
Research statement
| Date | Research | Added | Total |
|---|---|---|---|
| Year 0 | Run 1 baseline | 1,636 | |
| Year 1 | Exit survey | +119 | 1,755 |
| Year 2 | Vietnam | +150 | 1,905 |
| Year 2 | Glassdoor | +196 | 2,101 |
| Year 3 | Survey, wave 2 | +219 | 2,320 |
| Run 2 | 2,320 |
A new survey, market or source joins the model whenever you need it.
Run 2 against Run 1
Compare runs to see which attributes moved on the map, and how far.
Rerun your strategy
Once a year, as standard
Or sooner when
Refreshing your strategy is fast and easy, ensuring your brand keeps pace with your organization.
Comparison
| Traditional EVP research | Single Signal EVP | |
|---|---|---|
| Format | Slide decks and PDF reports, often hundreds of pages | One online platform, with everything in five screens |
| How findings are organised | A chapter for each source or topic | One map that brings every source together |
| How sources combine | Researchers weigh them by judgement | Every datapoint is counted and combined |
| How findings are shown | Selected quotes illustrate each finding | Every finding links to all its statements |
| Time to an EVP | Weeks of analysis | Days from research closing |
| After launch | One run, which ages with the business | Updated and compared as the business changes |
| Ready for AI | Slides and PDFs, which AI tools read poorly | Plain text files any AI tool can read, and a private AI connection |
Testimonials
While many agencies use AI within EVP projects, Additive Force has gone further, building a robust AI-powered methodology that sets a new benchmark for EVP work.
Bell GamaCEO, Air BrandingAdditive Force has developed a powerful and intuitive platform that delivers real value in understanding employer reputation.
Antoine JeandetCEO, PeopleroomAdditive Force found what’s genuinely distinctive about working here, under claims every company makes, and gave us the proof to stand behind it. The results show our people doing exactly that.
Dominique SpechtHead of Group Marketing and Communications, DKSH
See case →Demo
We’ll walk you through a complete EVP, from the first interview to the finished framework.