additiveforce.com / journal
Journal
Research and writing on employer brand, built on our own data. What major employers publish about working for them, what their people say back, and what the gap between the two is worth.
What employees really want from an employer
Employees want pay clarity: 99.95% of employer-brand content doesn't mention it
Companies devote just one in five LinkedIn posts to employer branding and recruitment
Research built on the Additive Force Employer Brand Intelligence database. Methodology
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